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Coaching is one of the most effective staff development strategies used in many disciplines including nursing. Coaching was based on the collaboration between the coach and the one being coached, using creative thinking process to motivate and bring out the potential of the one being coached. It helps improve staff performance, interpersonal relationships, and patient outcomes. In order to assist novice nurses with knowledge, skills, confidence and performance development at Lampang Hospital, we developed a coaching model called COACHEEPDCA. The principles underpinning the COACHEE model include: 1) Context, 2) Openness, 3) Aim, 4) Choice, Creativity, Change, 5) Help, 6) Empowerment, and 7) Evaluation. The COACHEE process was implemented through the PDCA cycle. The model tried out in June 2017 at Lampang Hospital. Eight nurses with 8-10 year work experience were trained to coach 17 novice nurses. We evaluated the use of the COACHEEPDCA at the end of this trial. The results showed that: (1) COACHEEPDCA model was suitable and effective for novice nursing staff development in Lampang Hospital context. Coaches could use this model as a framework for coaching. However, before using this model, coaches need to undergo skill training to be able to coach effectively. We concluded that the COACHEE PDCA model was effective for coaching novice nurses in Lampang Hospital context, but still needs to be proved through the use of further studies.