MEDIA EFFECT INTO CONFLICT MANAGEMENT
A COMPARATIVE STUDY ON ISRAEL AND PALESTINE MEDIA PRACTITIONERS VIEWPOINT
The paper aimed to test the media effect limited theory versus the media non-limited effect theory and to understand the implication and impact of political will through media into conflict management. Israel and Palestine's conflict was used as a case study and a sample of 153 respondents (including 67 from Israel and 86 Palestinians) was collected and the survey questionnaire was administered through online however, the study participants were extracted through a population of media practitioners based on convenient sampling method. The study finding concluded that the theory limited effect of media is verified. Media are influenced by political leaders in their reports during the conflict.