THE ROLE OF RUMAH KREATIF BUMN IN OPTIMIZING INFORMATION AND COMMUNICATION TECHNOLOGY UTILIZATION AMONG SMALL AND MEDIUM-SIZED ENTERPRISES IN BANDUNG
Small and medium-sized enterprises (SMEs) have supported Indonesia’s economic growth for years. In this digital era, information and communication technology (ICT) provides more opportunities for SMEs to be developed and compete in global market. However, this kind of technology is not accessible for some SMEs. Besides, those who already have an access to ICT still can’t utilize it optimally.
Regarding the obstacles that SMEs have to deal with, support and help from other groups or institution are needed. One of them can be obtained from the government. Government’s commitment in helping SMEs has been proven by Rumah Kreatif BUMN, an organization which managed by state-owned enterprises in Indonesia.
This research aims to identify the roles of Rumah Kreatif BUMN in Bandung to help SMEs in utilizing ICT to develop their businesses. Using case study as the method, this research tries to analyse Rumah Kreatif BUMN, government and SMEs in Bandung. Result shows that the existence of Rumah Kreatif BUMN has an important role in supporting SMEs. Through digital skills workshops and accompaniment, Rumah Kreatif BUMN has been helping SMEs to escalate their business.